Spotlight on Seasoned Chick, Nicole Hisler
Nicole Hisler, president, MatchedMarketing: A marketing strategist passionate about her business, Nicole has been contributing to Tampa's communications industry for more than seven years. She strongly believes that marketing should be measured for results, and that the best campaigns can generate leads for any organization. After spending several years implementing strategies through traditional marketing and event planning for companies such as MassMutual, Publix and PAETEC, Nicole began to research the power of the Internet and, more specifically, the role a search engine could play in attracting customers for businesses internationally. Her campaigns are executed on a calendar schedule and tracked through online applications that measure traffic, clickthroughs and conversion rates. Nicole's passion for communications has also led her to be active in Tampa's nonprofit community as a Tampa Chamber board member (2005-2007), an executive co-chair for the Tampa Chamber's Emerge Tampa Bay Program (2005-2007), an event chair for Tampa's Cystic Fibrosis Foundation (2005); and, in 2004, Nicole was recognized by the Tampa Bay Business Journal as a 30-Under-30 award winner.